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How to Keep Score in Business: Accounting and Financial Analysis for the Non-Accountant, by Robert Follett
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In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett shows you exactly how to "keep score" in business by reading and interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities, and demystifies key accounting terms every business decision-maker and investor needs to know. You'll learn how to uncover a company's true financial position through its balance sheet and income statements–and identify crucial information those documents may not be showing. Follett demonstrates how to use modern ROI tools to evaluate performance or analyze potential investments; how to track ongoing changes in a company's financial position; how to build cash flow budgets for more effective planning; and how to use common analysis ratios (without misusing them). Practical from start to finish, this fully updated book won't transform you into an accountant–but it will help you work more confidently with financial professionals, make smarter business decisions, and choose better investments.
- Sales Rank: #988647 in eBooks
- Published on: 2011-10-17
- Released on: 2011-10-17
- Format: Kindle eBook
From the Back Cover
The Classic Business Accounting Guide for Every Manager and Entrepreneur—Now Fully Updated!
• Uncover crucial insights buried in balance sheets, income statements, and other financial reports
• Master indispensable skills for day-to-day business and investment decision-making
• Learn up-to-the-minute techniques for analyzing ROI, planning cash flow, and identifying business trends
In this classic book, long-time CEO Robert Follett shows you exactly how to “keep score” in business by reading and accurately interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to apply core tools for analyzing financial reports and investment opportunities, and demystifies key accounting terms every manager and investor needs to know.
Fully updated for today’s tools and techniques, this book will help you work confidently with accountants, auditors, financial analysts, budget directors, controllers, treasurers, bankers, and brokers…and make better business decisions every single day.
A Note from the Author, Long-Time CEO Robert Follett:
“In business, the score is kept in dollars. The accounting system provides the rules for keeping score. This book will teach you those rules.
“I am not an accountant. I started in sales. I moved into product development. I was president of a large company. I became chairman of an even larger company. Along the way, I had to learn financial accounting the hard way.
“I have worked with accountants, auditors, bankers, treasurers, controllers. These experts often flim-flammed me with accounting lingo I didn’t understand. I’ve made almost every dumb mistake that a manager with no financial background can make.
“But I learned. Now I can keep score along with the best. I’ve distilled many years of hard knocks and dumb mistakes into a relatively few pages. When you’re finished studying this book, you will be well on your way to mastery of this indispensable management skill. You will know how to keep score in business.”
This book will help you:
• Bring practical common sense to financial analysis
• Understand what your financial pros are telling you—and what they aren’t
• Evaluate any company’s balance sheet
• Recognize what balance sheets and income statements may be hiding
• Create cash flow budgets that keep you from running out of cash
• Identify changes in a company’s financial position
• Use ROI tools to evaluate performance and analyze investments
• Understand “goodwill,” “working capital,” “acid tests,” and other key concepts
About the Author
Robert Follett served as President of Follett Publishing Company and as Chairman of Follett Corporation, a company that has
grown to almost $3 billion in annual sales by providing universities, libraries, schools, and school districts with educational tools and services.
Most helpful customer reviews
3 of 3 people found the following review helpful.
The Title Says Eveything
By clickz4
I have to really wonder about people who buy this book and are disappointed by the content. It may be the most accurate title of a book in history. Anyone who has had three accounting classes and pans this book because it is not detailed enough seriously needs to take three reading comprehension clasees. The title and description are spot on.
If you're not an accounting geek but want to be able to keep up with them, this is the perfect book. (It is excellent)
This is what I called a 'semester' book. Reading it and working his examples will probably teach you as much as sitting through a whole semester class in college. Nuff said.
0 of 0 people found the following review helpful.
Nothing on statement of cash flow
By mocpa
This book is not bad, it just has no information on the statement of cash flows. Summary of Statement No. 95
Statement of Cash Flows (Issued 11/87)
Summary
This Statement establishes standards for cash flow reporting. It supersedes APB Opinion No. 19, Reporting Changes in Financial Position, and requires a statement of cash flows as part of a full set of financial statements for all business enterprises in place of a statement of changes in financial position.
This Statement requires that a statement of cash flows classify cash receipts and payments according to whether they stem from operating, investing, or financing activities and provides definitions of each category.
1 of 2 people found the following review helpful.
Good Book If You've Never Had An Accounting Course
By Stanford Webbie
I had 3 basic accounting courses in college and found this book to be only a little bit useful. The majority of the book went over things I learned in those classes, but gave me a few reminders of things I'd forgotten plus just a few new things. If, on the other hand, you've never done even a simple balance sheet or income statement, then this book is a good elementary text to help you begin to understand them and other financial tools.
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