Wednesday, July 31, 2013

[Q347.Ebook] Download Ebook Brand Management Strategies: Luxury and Mass Markets, by William D'Arienzo

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Brand Management Strategies: Luxury and Mass Markets, by William D'Arienzo

As global economies grow and the cost of doing business increases, the brand is the pre-eminent business asset needed for success in global business development. Brand Management Strategies: Luxury and Mass Markets presents the brand experience on a market continuum from mass market to luxury, using diverse examples from Burberry to BMW, Coca-Cola to Chanel, and Starbucks to Starwood. Underpinned by the author's many years of practical experience as both a professor and brand consultant, this book details the proven steps necessary to develop, build, and sustain a successful brand strategy and business.

Features
- Filled with current examples from fashion brands such as Burberry, Coach, Banana Republic, and Target and non-fashion brands including Apple, Samsung, Hyundai, Porsche, Ritz Carlton Hotels and more
- Brandstorming: Successes and Failures depict real world case studies of successful-and not so successful-branding strategies
- Experiential learning tools include learning objectives, bolded key terms, and end of chapter Conversations discussion questions and Challenges projects and activities

STUDIO Resources
- Study smarter with self-quizzes featuring scored results and personalized study tips
- Review concepts with flashcards of terms and definitions

Teaching Resources
- Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
- Test Bank includes sample test questions for each chapter
- PowerPoint® presentations include full color images from the book and provide a framework for lecture and discussion

PLEASE NOTE: Purchasing or renting this ISBN does not include access to the STUDIO resources that accompany this text. To receive free access to the STUDIO content with new copies of this book, please refer to the book + STUDIO access card bundle ISBN 9781501318436. STUDIO Instant Access can also be purchased or rented separately on BloomsburyFashionCentral.com.

  • Sales Rank: #345529 in Books
  • Published on: 2016-09-22
  • Released on: 2016-09-22
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.32" h x .4" w x 7.40" l, .0 pounds
  • Binding: Paperback
  • 384 pages

Review

"If I had the book prior to our launch, the road would have been easier to navigate! I heartily recommend you read it for global strategies, brand engagement and why the customer matters." - Francois Dossa, CEO, Nissan Brazil

"Brand Management Strategies: Luxury and Mass Markets by William D'Arienzo is one of the most interesting and informative books on branding I have read. From paper marketing to digital brand thinking, it's all here, in one place." - Richard Shapiro, Founder and President, The Center for Client Retention

"Professor D’Arienzo provides a comprehensive up-to-the-moment guided tour of the critical elements essential to brand management success in today’s digitally-driven reality. The carefully chosen “Brandstorming” examples provided throughout masterfully bring the key insights to life. ...they provide the sort of true ’aha!’ moments… that define a must-read." - Larry DeParis, President, The Retail Marketing Society

"Bill has developed a matrix that is a smart guideline for all brand leaders, large or small, who are looking to connect with their core customers and develop sustainable relationships. A must read." - Robin Lewis, CEO/Founder, The Robin Report, Author, The New Rules of Retail

"Brand Management Strategies: Luxury And Mass Markets is encyclopedic. If you care about managing a brand or want to learn about it, the topics you want are in this book." - Richard Kestenbaum, Partner, Triangle Capital

"The author’s experience, both in industry and in teaching, is a strength of this book. Many books are written from only one of these perspectives and are missing key elements to make it both teachable and industry applicable." - Melissa Abner, University of Central Missouri, US

About the Author
William D'Arienzo, Ph.D., is founder of and currently facilitates the Brand Management Experience program at the Fashion Institute of Technology (FIT), USA, and is an adjunct Assistant Professor at Rider University, College of Business, USA. He is the founder and CEO of Wm. D'Arienzo Associates, Inc., a training and consultancy firm and is also CEO of Apparel Analytics, an online consumer research service.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The Evergreen Guide to Brand Management
By Amazon Customer
Bill D'Arienzo's groundbreaking and comprehensive Brand Management Strategies: Luxury and Mass Markets - a must-acquire exploration of every aspect of branding and marketing (mass AND luxury) goes to the head of the class. The depth, richness and specificity of
his analysis (brilliantly-woven case histories) and rigor of his roots in classic, fully-integrated strategic packaged-goods branding and marketing are a gift to serious luxury marketers in every segment. The business equivalent of a blockbuster, his book is no flash in the pan, no one-trick pony, but a vade mecum to be perused and revisited for inspiration and education. Very few authors in the canon of marketing literature can stand shoulder to shoulder with him on insights and intuitions as to the importance and resilience of luxury brands. In an e-world that continues to shake up and challenge the very foundations of old world retail (witness Macy's struggles) D'Arienzo's work and thinking are a reminder that there is a way out and up. Rooted in a deep understanding of the power of brand and the ever growing opportunities for true strategic marketers that embrace change and the new channels of communications, service and sales, his work serves as a compass for young luxury marketers and veterans alike. The luxury market and the elite community of the most affluent and sophisticated buyers will continue to grow globally. For the most astute luxury marketers, Mr. D'Arienzo's book will remain an evergreen guide to keep at their sides as they steer their brands' through the turbulent seas of radically changing times.

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Friday, July 26, 2013

[Z800.Ebook] Free Ebook Leadership For Dummies, by Marshall Loeb, Stephen Kindel

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Leadership For Dummies, by Marshall Loeb, Stephen Kindel

Yogi Berra said that leading is easy, the hard part is getting people to follow. Never were truer words spoken. As anybody who’s ever been in a leadership position knows, eliciting cooperation from a group of people of any size—from a project team to an army—can be like trying to tap dance on quick sand. And while leadership definitely comes easier to some people, it isn’t something you have to be born with. In fact, as the authors of this step-by-step guide to becoming a leader demonstrate, leaders are made, not born, and just about anybody can become an effective leader.

Whether you aspire to being a leader, have had leadership thrust upon you, or are already a leader and want to be better at it, Leadership For Dummies is for you. Short on theory and long on practical strategies and surefire techniques, it arms you with what you need to:

  • Build and flex your leadership muscles
  • See opportunity amid change and crisis
  • Develop your own leadership style
  • Lead with communication, encouragement, and promotion
  • Recognize the ten telltale behaviors of true leaders
  • Earn greater respect, success, and recognition

Teacher, preacher, coach, project leader...no matter what specific leadership role you wish to fill, Leadership For Dummies provides you with a solid foundation on which to build. You’ll discover:

  • What it takes to be a leader and understanding your own leadership potential
  • How to be flexible and adaptive without compromising your principles
  • Understanding leadership as an ongoing process and preparing to assume the role of leader
  • Leadership in everyday life—including tips on volunteering and taking a more active role in your family, community, and the world at large
  • What vision is, why it is so necessary to great leadership, and how to develop it
  • How to create winning teams and keep them following your lead

Yes, you have what it takes to be an effective leader. Now let Leadership For Dummies show you how to connect with it and be a mover and shaker in your own right.

  • Sales Rank: #353547 in Books
  • Brand: Brand: For Dummies
  • Published on: 1999-08-24
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 1.00" w x 7.30" l, 1.29 pounds
  • Binding: Paperback
  • 388 pages
Features
  • Used Book in Good Condition

Review
"A year had passed since our last strategy+business review of leadership book and CEO memoirs, so a trip to Borders was in order to see what was new in those categories. We discovered almost all the books in the management section had been published within the last calendar year (apparently most business books have a short shelf life). However, there was a notable exception: Leadership for Dummies (John Wiley & Sons, 1999), by Marshall Loeb and Stephen Kindel, was well stocked and in the same prominent place on the shelf as a year ago...and was now in its second printing. Perhaps the parlous state of America s corporate governance explains why Dummies has found such traction." (Strategy+Business, Fourth Quarter 2002)

From the Publisher
Leadership For Dummies will help you Lead and Succeed in business and in life The Dummies Way with:

Case Studies of leadership in action Explanations in plain-English "Get in, get out" information Icons and other navigational aids Tear-out Cheat Sheet Top Ten Lists A dash of humor and fun

From the Back Cover
Lead and succeed in both business and life!

Includes case studies of leadership in action!

Think you've got what it takes to be a leader? Some mover-and-shaker types seem to be "natural leaders." But that's exactly what they want you to think. The truth is, leaders are made, not born. So if you want practical strategies and surefire tips for developing your own leadership style, this book was made for you!

Discover how to:

  • Build (and flex) your leadership muscles
  • See opportunity amid change and crisis
  • Lead with communication, encouragement, and promotion
  • Assemble and maintain a top-notch team
  • Recognize the ten telltale behaviors of true leaders

The Dummies Way

  • Explanations in plain English
  • "Get in, get out" information
  • Icons and other navigational aids
  • Tear-out cheat sheet
  • Top ten lists
  • A dash of humor and fun

Get smart! www.dummies.com

  • Register to win cool prizes
  • Browse exclusive articles and excerpts
  • Get a free Dummies Daily e-mail newsletter
  • Chat with authors and preview other books
  • Talk to us, ask questions, get answers

Most helpful customer reviews

3 of 3 people found the following review helpful.
When Followers Won't Follow
By John W. Pearson
Leadership for Dummies®, by Marshall Loeb, former managing editor of Fortune and Money magazines, and Stephen Kindel, former president of Pull Technologies, is equally comprehensive and helpful as the recently released 4th edition of the Nonprofit Kit For Dummies.

In describing three types of leadership styles (the chief strategist, the chief marketing officer, or the savior), the authors spotlight the New York Jets football coach, Bill Parcells, who inherited the team after a 1-15 loss/win record. His strategy: simplify the offense so cast-off quarterback Vinny Testaverde wouldn't throw so many interceptions. It worked and the Jets were in the playoffs after only two seasons under Parcells.

Buy this one and you'll get hooked--and you might even ignore social media for a day. The content is excellent:
* Ten Mistakes That Every Leader Makes ("Being a commander rather than a leader.")
* "Plan for every contingency--and remember that you can't plan for every contingency." (from the perforated card stock "Cheat Sheet" in the front of the book)
* When Followers Won't Follow (Symptom: "Never leave people wondering." Instead, institute a hard-and-fast policy that all questions will be answered within 48 hours.)

And...be sure to also read the excellent book, Managing For Dummies.

0 of 0 people found the following review helpful.
he loves the dummies books and gets a lot of good easy info out of them without being bored
By Amazon Customer
Bought for my son , he loves the dummies books and gets a lot of good easy info out of them without being bored.

2 of 2 people found the following review helpful.
Wish I had read this in high school.
By Amazon Customer
I'm new to this topic and wish I had read this yearsssss ago. I'm a supervisor for the first time in my life as a summer intern with a Federal agency. I read this before arriving at my current job and am very thankful I did so. No regrets.

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Wednesday, July 24, 2013

[V239.Ebook] PDF Ebook Farmacologia Clinica De Pequenos Animais (Em Portuguese do Brasil), by Stephen^Church, David Maddison Jill E.^Page

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Farmacologia Cl�nica de Pequenos Animais � um texto pr�tico voltado para a cl�nica com o objetivo de proporcionar ao estudante e profissional de medicina veterin�ria todas as informa��es relevantes necess�rias ao planejamento de regimes de tratamento medicamentoso de pequenos animais. Atualizado e revisado de maneira abrangente, a segunda edi��o deste texto fundamental cobre as novas informa��es essenciais sobre os medicamentos usados no tratamento de uma variedade de condi��es, incluindo cardiopatias e arritmias card�acas. As novidades desta segunda edi��o s�o a partici���o de novos autores, o acr�scimo de novas e excelentes ilustra��es e agora o livro foi impresso em duas cores.

� organizado por classe de f�rmacos, em uma estrutura uniforme e detalhada, o que facilita encontrar rapidamente as informa��es-chave sobre posologia, vias de administra��o, intera��es medicamentosas e considera��es especiais. Cap�tulos-chave baseados no tratamento dispon�vel dos dist�rbios de sistemas corporais espec�ficos, como dist�rbios cardiovasculares e end�crinos . Cap�tulos introdut�rios essenciais cobrindo farmacocin�tica, princ�pios farmacol�gicos gerais e rea��es adversas para o estudo completo dos fundamentos do assunto. Todos os autores s�o cl�nicos experientes e especialistas reconhecidos em suas �reas e contribu�ram com uma abordagem pr�tica e realista para o texto.

Com sua abordagem exclusiva, combinando ampla compreens�o da a��o farmacol�gica dos medicamentos a uma compreens�o b�sica da fisiologia e fisiopatologia relevantees dos sistemas e tecidos afetados, Farmacologia Cl�nica de Pequenos Animais continua a ser um livro indispens�vel para todos os estudantes e profissionais de medicina veterin�ria.

  • Published on: 2010
  • Dimensions: .94" h x 7.40" w x 9.61" l,
  • Binding: Paperback

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Sunday, July 21, 2013

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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World, by Li Wanqiang

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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World, by Li Wanqiang

How one small tech company got smart about social media and became "China's new smartphone king" (CNN)

In this exclusive inside look at the phenomenal rise of Xiaomi―the new smartphone company that’s giving Apple a run for their money―cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You’ll discover:

•�How Xiaomi became the third largest smartphone maker in the world―in just 4 years' time

•�How the cofounders landed their first million users―without spending a dime on advertising

•�How Xiaomi used social media to build exceptional brand recognition and word-of-mouth momentum

•�What every business can learn from Xiaomi's proven success in customer engagement, viral marketing, and cutting-edge product development

Already an instant bestseller in China, Wanqiang's eye-opening book provides an exciting new business model for today’s flatter, faster world of Internet marketing and user-inspired innovation. No matter how big or small your business, The Xiaomi Way can show you how to even the playing field, develop products people will love, spread the word through social media, and turn customers into passionate, lifelong fans.

Includes a foreword by Lei Jun, Xiaomi CEO.

  • Sales Rank: #3312969 in Books
  • Published on: 2016-10-03
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x .99" w x 7.30" l, .92 pounds
  • Binding: Hardcover
  • 272 pages

About the Author
Li Wanqiang is the cofounder of Xiaomi.

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[N597.Ebook] Download 96 Great Interview Questions to Ask Before You Hire, by Paul Falcone

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96 Great Interview Questions to Ask Before You Hire, by Paul Falcone

96 Great Interview Questions to Ask Before You Hire, by Paul Falcone



96 Great Interview Questions to Ask Before You Hire, by Paul Falcone

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96 Great Interview Questions to Ask Before You Hire, by Paul Falcone

"More than 100,000 copies sold!"

Every harried interviewer knows the result of throwing out vague questions to potential employees: vague answers and potentially disastrous hiring decisions. Presented in a handy question-and-answer format, "96 Great Interview Questions to Ask Before You Hire "provides readers with the tools they need to elicit honest and complete information from job candidates, plus helpful hints on interpreting the responses. The book gives interviewers everything they need to:

identify high-performance job candidates - probe beyond superficial answers - spot "red flags" indicating evasions or untruths - get references to provide real information - negotiate job offers to attract winners

Included in this revised and updated edition are new material on background checks, specific challenges posed by the up-and-coming millennial generation, and ideas for reinventing the employment application to gather more in-depth information than ever before. Packed with insightful questions, this book serves as a ready reference for both managers and human resources professionals alike.

  • Sales Rank: #72508 in Books
  • Brand: Falcone, Paul
  • Published on: 2008-11-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x 6.00" w x 1.00" l, .88 pounds
  • Binding: Paperback
  • 272 pages
Features
  • ISBN13: 9780814413517
  • Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

Review

“…a great tool for the employee recruitment process.”

— Credit Union Management



“[96 Great Interview Questions to Ask Before You Hire] will enable even new managers to recruit like seasoned pros.”

— New Equipment Digest



“…invaluable in telling how to organize interviews to best identify high-performance candidates and how to spot evasions and untruths.”

— Midwest Book Review

From the Back Cover

Every harried interviewer knows the result of throwing out vague questions to potential employees: vague answers and potentially disastrous hiring decisions. Presented in a handy question-and-answer format, 96 Great Interview Questions to Ask Before You Hire provides you with the tools you need to elicit honest and complete information from job candidates, plus helpful hints on interpreting the responses. This book gives you everything you need to:

select the most qualified of your potential new hires • move beyond cursory responses to discover the real person you're interviewing • uncover evasive or false information • use the reference process to get a more complete picture • negotiate effectively to win over a great new member of your organization

Updated and expanded, the book includes new material on background checks, specific challenges posed by the up-and-coming millennial generation, and ideas for reinventing the employment application to gather more in-depth information than ever before. Packed with insightful questions, this book helps you uncover the real person behind every job candidate.

PRAISE FOR THE FIRST EDITION:

“Customized, pinpoint interviewing questions for practically every hiring scenario, with examples and real-life applications. This catalog of dynamic questions and questioning techniques from the pros’ perspective will help you land prized candidates by walking you through the interviewing, reference-checking, and offer stages of the hiring process.”

—Vic Faraci, Senior Vice President, Warner Brothers Records

“Any HR recruiter or line manager responsible for hiring employees must read this book. Falcone presents insights into the underlying reasons behind interview questions and shows you how to interpret the responses in a straightforward and useful way.”

—Linda Marcot, HR Management Consultant, A. Foster Higgins and Co., Inc.

Paul Falcone, M.A., is Vice President of Human Resources at Nickelodeon and the best-selling author of a number of AMACOM books, including 2600 Phrases for Effective Performance Reviews, 101 Sample Write-Ups for Documenting Employee Performance Problems, and The Hiring and Firing Question and Answer Book.� Mr. Falcone is also a longtime contributor to HR Magazine and a nationally recognized speaker on hiring and performance management. He lives in Valencia, California.

About the Author

Paul Falcone is a human resources executive and has held senior-level positions with Nickelodeon, Paramount Pictures, and Time Warner. He is the author of several bestselling books, including 101 Sample Write-Ups for Documenting Employee Performance Problems, 101 Tough Conversations to Have with Employees, 2600 Phrases for Effective Performance Reviews and 2600 Phrases for Setting Effective Performance Goals. He is a long-time contributor to HR Magazine.

Visit him at www.PaulFalconeHR.com.

Most helpful customer reviews

26 of 26 people found the following review helpful.
Concise how to for busy HR managers
By Terryfic
I can't say enough about this book. I have referred to each section and now am re-reading this book. I always find something new, or a new perspective on something like in the Laid off section. I have no hesitation in recommending this book as a how to for new managers or those looking for a better way to handle HR issues. This book is insightful and extremely well organized-making it great to use as a quick reference.

27 of 29 people found the following review helpful.
How to avoid making a VERY expensive mistake
By Robert Morris
Falcone offers invaluable advice as to how to "identify high performance candidates, probe beyond superficial answers, spot 'red flags' which indicate evasions or untruths, get references which provide reliable information about candidates, and negotiate job offers which attract winners." The value of this book is perhaps best indicated by the results of research conducted by Bradford D. Smart of more than 4,000 executives in 50 of the "Fortune 500" companies, shared in Topgrading which I have reviewed previously. The results confirm Peter Drucker's assertion that "The ability to make good decisions regarding people represents one of the last reliable sources of competitive advantage, since very few organizations are very good at it." For me, the most stunning revelations in Smart's book are found on page 50, in Figure 3.2, "Cost of Mis-Hire Study Results." According to the results of Smart's extensive research study, the sum of total costs of a mis-hire (on average) are as follows:

Base salary Less than $100,000: 14 times salary

Base Salary $100,000-250,000: 28 times salary

All Salaries: 24 times salary

Sobering statistics indeed. In his book, Falcone includes two recurring sections which define the context within which each of the 96 questions is asked: "Why Ask This Question?" and "Analyzing the Response." He also alerts the reader/interviewer to relevant "Red Flags" which might otherwise be invisible. Books such as this (and it's one of the best) can guide and inform a rigorous process by which to identify those candidates which offer the strongest talent, skills, and (yes) character. I strongly recommend this book to any and all decision-makers and decision-influencers who are involved in their organization's hiring process. But please keep in mind that candidates may have also read this book. For interviewers, it is highly desirable to reveal the person "behind the resume." It is also imperative to obtain "real information" from credible reference persons. My own opinion is that they as well as candidates need to be thoroughly checked out.

20 of 21 people found the following review helpful.
Exceptional Insight
By Amazon Customer
This book is a must read for anyone that will be interviewing others, or will ever be looking for a job themselves. It provides insight into the standard set of HR questions, that an interviewer ought to know. "What are your strengths"... "Weaknesses"... Why ask these questions unless you know what you are looking for? This book provides an indepth discussion of these and other questions with sample answers, what you should look for in an answer, and possible follow up questions. It clarifies the interviewing process. From a job hunting perspective it helps to hone your skills, and to prepare you for the HR onslaught of seemingly arcane questions.

See all 57 customer reviews...

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Thursday, July 18, 2013

[B499.Ebook] Get Free Ebook A New Dawn (Star Wars), by John Jackson Miller

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A New Dawn (Star Wars), by John Jackson Miller



A New Dawn (Star Wars), by John Jackson Miller

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A New Dawn (Star Wars), by John Jackson Miller

A long time ago in a galaxy far, far away. . . .
 
“The war is over. The Separatists have been defeated, and the Jedi rebellion has been foiled. We stand on the threshold of a new beginning.”—Emperor Palpatine
 
For a thousand generations, the Jedi Knights brought peace and order to the Galactic Republic, aided by their connection to the mystical energy field known as the Force. But they were betrayed—and the entire galaxy has paid the price. It is the Age of the Empire.
 
Now Emperor Palpatine, once Chancellor of the Republic and secretly a Sith follower of the dark side of the Force, has brought his own peace and order to the galaxy. Peace through brutal repression, and order through increasing control of his subjects’ lives.
 
But even as the Emperor tightens his iron grip, others have begun to question his means and motives. And still others, whose lives were destroyed by Palpatine’s machinations, lay scattered about the galaxy like unexploded bombs, waiting to go off. . . .
 
The first Star Wars novel created in collaboration with the Lucasfilm Story Group, Star Wars: A New Dawn is set during the legendary “Dark Times” between Episodes III and IV and tells the story of how two of the lead characters from the animated series Star Wars Rebels first came to cross paths. Featuring a foreword by Dave Filoni.

Praise for A New Dawn
 
“A New Dawn is a fine start to the new Expanded Universe. [John Jackson] Miller steps confidently into the unexplored territory and owns it; he’s crafted a story with pacing and dialogue that feels like classic Star Wars.”—Nerdist
 
“An entertaining adventure . . . with a cast of heroes that mixes laughter with intriguing depths of character. . . . John Jackson Miller packs in plenty of action and surprises.”—Roqoo Depot

“A confidently told story that gives fans a lot of reason to be hopeful about what’s to come as we move into this new phase of Star Wars . . . The book certainly got me even more excited for Rebels and to see more of Kanan and Hera’s adventures. We’re also introduced to other characters I would love to see again at some point, whether on Rebels, in another book or, who knows, in live-action at some point.”—IGN
 
“A New Dawn delivers a classic Star Wars experience that fans of all ages will be able to enjoy. It is extremely well-written, with an incredibly diverse cast too. Miller’s prose can easily suck readers in, and leave them speechless when 100 pages have flown by in the blink of an eye.”—Far Far Away Radio
 
“A New Dawn brings us into this new dawn of storytelling with energy, excitement, and characters that have become instantly ensconced into the Star Wars vernacular, and the results will satisfy Star Wars fans of many different palates.”—Coffee with Kenobi
 
“A New Dawn is a well-written novel full of intrigue and twists and turns that does an excellent job of letting Star Wars fans get to know Kanan and Hera.”—Tosche Station
 
“A New Dawn finds an era never before written about in the Star Wars universe—the years prior to the original movie, Episode IV—in robust good health. The narrative takes place on two worlds and a handful of ships in between them, but as with the best of all Star Wars moments, hints at hidden depths beyond.”—Mashable

  • Sales Rank: #230567 in Books
  • Brand: Miller, John Jackson/ Filoni, Dave (FRW)
  • Published on: 2014-09-02
  • Released on: 2014-09-02
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.54" h x 1.32" w x 6.41" l, 1.25 pounds
  • Binding: Hardcover
  • 400 pages
Features
  • "The war is over. The Separatists have been defeated, and the Jedi rebellion has been foiled. We stand on the threshold of a new beginning."-Emperor Palpatine

Review
“A New Dawn is a fine start to the new Expanded Universe. [John Jackson] Miller steps confidently into the unexplored territory and owns it; he’s crafted a story with pacing and dialogue that feels like classic Star Wars.”—Nerdist
 
“An entertaining adventure . . . with a cast of heroes that mixes laughter with intriguing depths of character. . . . John Jackson Miller packs in plenty of action and surprises.”—Roqoo Depot

“A confidently told story that gives fans a lot of reason to be hopeful about what’s to come as we move into this new phase of Star Wars . . . The book certainly got me even more excited for Rebels and to see more of Kanan and Hera’s adventures. We’re also introduced to other characters I would love to see again at some point, whether on Rebels, in another book or, who knows, in live-action at some point.”—IGN
 
“A New Dawn delivers a classic Star Wars experience that fans of all ages will be able to enjoy. It is extremely well-written, with an incredibly diverse cast too. Miller’s prose can easily suck readers in, and leave them speechless when 100 pages have flown by in the blink of an eye.”—Far Far Away Radio
 
“A New Dawn brings us into this new dawn of storytelling with energy, excitement, and characters that have become instantly ensconced into the Star Wars vernacular, and the results will satisfy Star Wars fans of many different palates.”—Coffee with Kenobi
 
“A New Dawn is a well-written novel full of intrigue and twists and turns that does an excellent job of letting Star Wars fans get to know Kanan and Hera.”—Tosche Station
 
“A New Dawn finds an era never before written about in the Star Wars universe—the years prior to the original movie, Episode IV—in robust good health. The narrative takes place on two worlds and a handful of ships in between them, but as with the best of all Star Wars moments, hints at hidden depths beyond.”—Mashable

About the Author
Writer and game designer John Jackson Miller is the author of Star Wars: Kenobi, Star Wars: Knight Errant, and Star Wars: Lost Tribe of the Sith: The Collected Stories, as well as nine Star Wars: Knights of the Old Republic graphic novels. His comics work includes writing for Iron Man, Mass Effect, Bart Simpson, and Indiana Jones. He lives in Wisconsin with his wife, two children, and far too many comic books.

Excerpt. © Reprinted by permission. All rights reserved.
Chapter One

“Sound collision!”

Only a moment earlier, the Star Destroyer had emerged from hyperspace; now a cargo ship careened straight toward its bridge. Before Ultimatum’s shields could be raised or cannons could be brought to bear, the approaching vessel abruptly veered upward.

Rae Sloane watched, incredulous, as the wayward freighter hurtled above her bridge’s viewport and out of sight. But not out of hearing: A tiny scraping ka-thump signaled it had just clipped the top of the giant ship’s hull. The new captain looked back at her first officer. “Damage?”

“None, Captain.”

No surprise, she thought. It was surely worse for the other guy. “These yokels act as if they haven’t seen a Star Destroyer before!”

“I’m sure they haven’t,” Commander Chamas said.

“They’d better get used to it.” Sloane observed the cloud of transports ahead of Ultimatum. Her enormous Imperial-class starship had arrived from hyperspace on the edge of the appointed safe-approach lane, bringing it perilously close to what had to be the biggest traffic jam in the Inner Rim. She addressed the dozens of crewmembers at their stations. “Stay alert. Ultimatum’s too new to bring back with a scratched finish.” Thinking again, she narrowed her eyes. “Send a message on the Mining Guild channel. The next moron that comes within a kilometer of us gets a turbolaser haircut.”

“Aye, Captain.”

Of course, Sloane had never been to this system, either, having just attained her captaincy in time for Ultimatum’s shakedown cruise. Tall, muscular, dark-skinned, and black-haired, Sloane had performed exceptionally from the start and ascended swiftly through the ranks. True, she was only substituting on Ultimatum, whose intended captain was serving on assignment to the construction committee—but how many others had helmed capital ships at thirty? She didn’t know: The Imperial Navy had been in existence by that name for less than a decade, since Chancellor Palpatine put down the traitorous Jedi and transformed the Republic into the Galactic Empire. Sloane just knew the days ahead would decide whether she got a ship of her own.

This system, she’d been briefed, was home to something rare: a true astronomical odd couple. Gorse, out the forward viewport, lived up to its reputation as perhaps the ugliest planet in the galaxy. Tidally locked to its parent star, the steaming mudball had one side that forever baked. Only the permanently dark side was habitable, home to an enormous industrial city amid a landscape of strip mines. Sloane couldn’t imagine living on a world that never saw a sunrise—if you could call sweating through an endless muggy summer night living. Looking off to the right, she saw the real jewel: Cynda, Gorse’s sole moon. Almost large enough to be counted in Imperial record keeping as a double planet with Gorse, Cynda had a glorious silver shine—as charming as its parent was bleak.

But Sloane wasn’t interested in the sights, or the travails of all the losers on Gorse. She started to turn from the window. “Make doubly sure the convoys are respecting our clearance zone. Then inform Count Vidian we have—”

“Forget the old way,” snapped a low baritone voice.

The harshly intoned words startled everyone on the bridge, for they had all heard them before—just seldom in this manner. It was their famous passenger’s catchphrase, quoted on many a business program during the Republic days and still used to introduce his successful series of management aids now that he had moved on to government service. Everywhere, the Republic’s old ways of doing things were being replaced. “Forget the old way” really was the slogan of the times.

Sloane wasn’t sure why she was hearing it now, however. “Count Vidian,” she stated, her eyes searching from doorway to doorway. “We were just setting up our safety perimeter. It’s standard procedure.”

Denetrius Vidian appeared in the entryway farthest from Sloane. “And I told you to forget the old way,” he repeated, although there was no doubting everyone had heard him the first time. “I heard you transmit the order for mining traffic to avoid you. It would be more efficient for you to back away from their transit lanes.”

Sloane straightened. “The Imperial Navy does not back away from commercial traffic.”

Vidian stamped his metal heel on the deck. “Spare me your silly pride! If it weren’t for the thorilide this system produces, you’d only have a shuttle to captain. You are slowing production down. The old way is wrong!”

Sloane scowled, hating to be talked down to on her own bridge. This needed to seem like her decision. “It’s the Empire’s thorilide. Give them a wide berth. Chamas, back us a kilometer from the convoy lanes—and monitor all traffic.”

“Aye, Captain.”

“Aye is right,” Vidian said. Each syllable was crisply pronounced, mechanically modulated, and amplified so all could hear. But Sloane would never get over the strangest part, which she’d noticed when he boarded: The man’s mouth never moved. Vidian’s words came from a special vocal prosthetic, a computer attached to a speaker embedded in the silvery plating that ringed his neck.

She’d once heard the voice of Darth Vader, the Emperor’s principal emissary; while electronically amplified, the Dark Lord’s much deeper voice still retained some natural trace of whatever was inside that black armor. In contrast, Count Vidian had reportedly chosen his artificial voice based on opinion research, in a quest to own the most motivational voice in the business sector.

And since he had boarded her ship with his aides a week earlier, Vidian had shown no qualms about speaking as loudly as he felt necessary. About Ultimatum, her crew—and her.

Vidian strode mechanically onto the bridge. It was the only way to describe it. He was as human as she was, but much of his body had been replaced. His arms and legs were armor-plated, rather than synthflesh prosthetics; everyone knew because he made little effort to hide them. His regal burgundy tunic and knee-length black kilt were his only nods to normal attire for a fiftyish lord of industry.

But it was Vidian’s face that attracted the most awkward notice. His flesh lost to the same malady that had once consumed his limbs and vocal cords, Vidian covered his features with a synthskin coating. And then there were his eyes: artificial constructs, glowing yellow irises sitting in seas of red. The eyes appeared meant for some other species besides humans; Vidian had chosen them solely for what they could do. She could tell that now as he walked, glancing outside from convoy to convoy, ship to ship, mentally analyzing the whole picture.

“We’ve already met some of the locals,” she said. “You probably heard the bump. The people here are—”

“Disorganized. It’s why I’m here.” He turned and walked along the line of terminal operators until he arrived at the tactical station depicting all the ships in the area. He pushed past Cauley, the young human ensign, and tapped a command key. Then Vidian stepped back from the console and froze, seeming to stare blankly into space.

“My lord?” Cauley asked, unnerved.

“I have fed the output from your screen to my optical implants,” Vidian said. “You may return to your work while I read.”

The tactical officer did so—no doubt relieved, Sloane thought, not to have the cyborg hanging over his shoulder. Vidian’s ways were strange, to be sure, but effective, and that was why he was on her ship. The onetime industrialist was now the Emperor’s favorite efficiency expert.

Gorse’s factories produced refined thorilide, a rare strategic substance needed in massive quantities for a variety of Imperial projects. But the raw material these days came from Cynda, its moon: hence the traffic jam of cargo ships crisscrossing the void between the two globes. The Emperor had dispatched Vidian to improve production—a job for which he was uniquely qualified.

Vidian was known for squeezing the very last erg of energy, the very last kilogram of raw material, the very last unit of factory production from one world after another. He was not in the Emperor’s closest circle of advisers—not yet. But it was clear to Sloane he soon would be, provided there was no relapse of whatever ailment it was that had brought him low years earlier. Vidian’s billions had bought him extra life—and he seemed determined that neither he nor anyone else waste a moment of it.

Since he’d boarded, she hadn’t had a conversation with him where he hadn’t interrupted at least a dozen times.

“We’ve alerted the local mining guild to your arrival, Count. The thorilide production totals—”

“—are already coming in,” Vidian said, and with that, he marched to another data terminal in the aft section of the bridge.

Commander Chamas joined her far forward, many meters away from the count. In his late forties, Chamas had been leapfrogged in rank by several younger officers. The man loved gossip too much.

“You know,” Chamas said quietly, “I heard he bought the title.”

“Are you surprised? Everything else about him is artificial,” Sloane whispered. “Ship’s doctor even thinks some of his parts were voluntarily—”

“You waste time wondering,” Vidian said, not looking up from where he was studying.

Sloane’s dark eyes widened. “I’m sorry, my lord—”

“Forget the formality—and the apology. There is little point for either. But it’s well for your crew to know someone is always listening—and may have better ears than yours.”

Even if they had to buy them in a store, Sloane thought. The ragged fleshy lobes that had once been Vidian’s ears held special hearing aids. They could obviously hear her words—and more. She approached him.

“This is exactly what I’d expected,” Vidian said, staring at whatever unseen thing was before his eyes. “I told the Emperor it would be worth sending me here.” A number of underproducing worlds that manufactured items critical to the security of the Empire had been removed from their local governors’ jurisdictions and placed under Vidian’s authority: Gorse was the latest. “Messy work might have been good enough for the Republic—but the Empire is order from chaos. What we do here—and in thousands of systems just like this one—brings us closer to our ultimate goal.”

Sloane thought for a moment. “Perfection?”

“Whatever the Emperor wants.”

Sloane nodded.

A tinny squawk came from Vidian’s neck-speaker—an unnerving sound she’d learned to interpret as his equivalent of an angry sigh. “There’s a laggard holding up the moonward convoy,” he said, staring into nothingness. Looking at her tactician’s screen, Sloane saw it was the cargo vessel that had bumped them earlier. She ordered Ultimatum turned to face it.

A shower of sparks flew from the freighter’s underside. Other vessels hung back, fearful it might explode. “Hail the freighter,” she said.

A quavering nonhuman voice was piped onto the bridge. “This is Cynda Dreaming. Sorry about that scrape earlier. We weren’t expecting—”

Sloane cut to the point. “What’s your payload?”

“Nothing, yet. We were heading to pick up a load of thorilide on the moon for refining at Calladan Chemworks down on Gorse.”

“Can you haul in your condition?”

“We need to get to the repair shop to know. I’m not sure how bad it is. Could be a couple of months—”

Vidian spoke up. “Captain, target that vessel and fire.”

It was almost idly stated, to the extent that Vidian’s intonations ever conveyed much genuine emotion. The directive nonetheless startled Chamas. Standing before the gunnery crew, he turned to the captain for guidance.

The freighter pilot, having heard the new voice, sounded no less surprised. “I’m sorry—I didn’t get that. Did you just—”

Sloane looked for an instant at Vidian, and then at her first officer. “Fire.”

The freighter captain sounded stunned. “What? You can’t be—”

This time, Ultimatum’s turbolasers provided the interruption. Orange energy ripped through space, turning Cynda Dreaming into a confusion of fire and flak.

Sloane watched as the other ships of the convoy quickly rerouted. Her gunners had done their jobs, targeting the ship in a way that resulted in minimal hazard for the nearby ships. All the freighters were moving faster.

“You understand,” Vidian said, turning toward her. “Replacement time for one freighter and crew in this sector is—”

“—three weeks,” Sloane said, “which is less than two months.” See, I’ve read your reports, too.

This was the way to handle this assignment, she realized. So what if Vidian was strange? Figuring out what the Emperor—and those who spoke for him—wanted and then providing it was the path to success. Debating his directives only wasted time and made her look bad. It was the secret of advancement in the service: Always be on the side of what is going to happen anyway.

Sloane clasped her arms behind her back. “We’ll see that the convoys make double time—and challenge any ship that refuses.”

“It isn’t just transit,” Vidian said. “There are problems on the ground, too—on planet and moon. Surveillance speaks of unruly labor, of safety and environmental protests. And there’s always the unexpected.”

Sloane clasped her arms behind her back. “Ultimatum stands at your service, my lord. This system will do what you—what the Emperor—requires of it.”

“So it will,” Vidian said, eyes glowing blood-red. “So it will.”

Hera Syndulla watched from afar as the scattered remains of the freighter burned silently in space. No recovery vehicles were in sight. As unlikely a prospect as survivors were, no one looked for any. There were only the shipping convoys, quickly rerouting around the wreckage.

Obeying the master’s whip.

This was mercy in the time of the Empire, she thought. The Imperials had none; now, to all appearances, their lack of care was infecting the people.

The green-skinned Twi’lek in her stealth-rigged starship didn’t believe that was true. People were basically decent . . . and one day, they would rise up against their unjust government. But it wouldn’t happen now, and certainly not here. It was too soon, and Gorse was barely awake politically. This wasn’t a recruitment trip. No, these days were for seeing what the Empire could do—a project that suited the ever-curious Hera perfectly. And Count Vidian, the Emperor’s miracle man, practically begged investigation.

In previous weeks, the Imperial fixer had cut a swath through the sector, “improving efficiency.” On three previous worlds, like-minded acquaintances of Hera’s on the HoloNet had reported misery levels skyrocketing under Vidian’s electronic eyes. Then her associates had simply vanished. That had piqued Hera’s interest—and learning of the count’s visit to the Gorse system brought her the rest of the way.

She had another contact on Gorse, one who had promised much information on the regime. She wanted that information—but first she wanted to check out Vidian, and the system’s notoriously anarchic mining trade offered her a variety of chances to get close. Industrial confusion, the perfect lure for Vidian, would provide excellent cover for her to study his methods.

Emperor Palpatine had too many minions with great power and influence. It was worth finding out whether Count Vidian had real magic before he rose any higher.

It was time to move. She picked out the identifying transponder signal of a ship in the convoy. One button-push later, her ship was that vessel, as far as anyone trying to watch traffic was concerned. With practiced ease, she weaved her freighter into the chaotic flood of cargo ships heading to the moon.

None of these guys can fly worth a flip, she thought. It was just as well it wasn’t a recruiting trip. She probably wouldn’t have found anyone worth her time.

Most helpful customer reviews

17 of 18 people found the following review helpful.
"Meh" wasn't what I hoped for.
By AstroNerdBoy
Since there's a clear statement from Disney on what is and isn't canon to the Star Wars universe, I thought I'd give "A New Dawn" a try since (1) it is canon and (2) it is the prequel to the canon "Rebels" animated series. Since I've found "Rebels" to be enjoyable on the whole, I thought it would be interesting to see how things got started. Unfortunately, things just never got much above "meh" when it came to reading this novel.

The only two characters from "Rebels" are Kanan and Hera, who first meet in this novel. Kanan is a drifter, drinker, party guy and womanizer working odd jobs and following Obi-Wan's warning given after the fall of the Jedi to remain hidden. Hera is someone looking for allies to help found a rebellion against the Empire. She happens to come to the mining planet Kanan is working at when Count Vidian arrives on board a Star Destroyer with a mandate to increase mining on the planet due to the rare substance on the planet which is needed in starship building.

I didn't mind Kanan being a rough character who actually is a very hard worker and does a lot of good quietly. I didn't mind Hera being there on a mission for forming a rebellion. The animated "Rebels" series gives a hint that the two are quite close, borderline romantic, so I was hoping to see that. Instead, we mostly get Hera putting Kanan off until the very end (which I won't spoil) and Kanan hitting on Hera unsuccessfully. So that aspect of their non-relationship relationship was rather disappointing to me.

The villain, Count Vidian, came off as a poor man's General Grievous since he's a cyborg. Instead of wielding light sabers, Vidian wields efficiency, but he's as ruthless and cold as Grievous and will murder folks to make his point. He's very calculating and good at what he does, which is what makes the resolution to how the good guys beat him make my eyes roll.

Sadly, the most interesting character is supporting character Skelly, whom no one really wants to listen to because he's one of those people you probably wouldn't want to hang out with in real life. So I found it an odd but interesting dichotomy to have such a character be one that interested me the most.

In the end, the story suffered because it takes so long to get to the point and gets bogged down trying to look at things from different character's perspectives. Further, I really didn't give a rat's rear about the characters other than Skelly. I really wanted to like Hera and Kanan a lot because I think they are interesting in "Rebels", but I just didn't care about them that much in this novel. That's rather unfortunate.

In the end, I found this novel to be merely average. It plods at first, picks up at the end, but when I closed the book for the last time, I was left with a "meh" feeling as I will never read this book again.

4 of 4 people found the following review helpful.
A good Star Wars novel
By Inna Tysoe
I enjoy the Star Wars Universe books; though I have learned that there are good and bad authors in the genre. I discovered John Jackson Miller when I read his Kenobi and so decided to give A New Dawn a try. I am glad I did. I enjoy the cartoon, The Rebels, but the characters can seem a little plastic at times. Here, they are given depth; the motives for their actions explored. And, (and I find this refreshing) the good guys are not always good. Kanan punches one of (the other) heroes; Hera thinks pretty poorly of the locals and everyone takes turns being pretty terrified. And the bad guys too are not always bad. Even the master bad guy isn’t evil just because; we get aI reason for how he went from being a fundamentally decent person to the being he now is. So I quite enjoyed it.

I enjoyed too the tight focus on the world—or in this case the world and its moon; it gave me a chance to get to know the place a little better.

I guess the one thing I didn’t like was how formulaic some of the dialogue is. “I’m a man with a mission”/“You’re an oaf with a delusion” is a good example—and sounds like it could be from any of the Star Wars films or books. But then this is Star Wars and while the universe may have been granted the permission to expand yet again, the rules in that universe have (apparently) not been relaxed. And that means that if you have read a number of Star Wars books (as I have) you will probably spot where the formula was superimposed on the plot.

Bottom line: If you like Star Wars books, you will most likely like A New Dawn. I recommend it.

3 of 3 people found the following review helpful.
Strong Characters make for an a strong installment of Star Wars
By PraxJarvin
A NEW DAWN is an overall strong story set in the Imperial-era of Star Wars, between the prequels and the original films. "Introducing" us to Kanan and Hera from Star Wars Rebels, this book setups that story pretty clearly. The book has a nice pace, never lingering too long, and reading very quickly. However, that quick pace also leads the book to feel a little long. It's probably 50 or 100 pages too long for its plot, but it never feels like a drag, almost always finding a new way to spice up the pretty by-the-numbers plot.

Kanan and Hera are very strong characters, who don't need much in the way of development because of their role in Rebels. Count Vidian, the major antagonist; Captain Sloane, minor antagonist; and Zaluna are all very good characters and fit very nicely into the story. The Skelly and Okadiah do feel like they could have been blended together to better streamline the book. On the whole, it's a really well told story showing us Kanan's journey from Last Padawan to itinerant worker to Rebellion hero. Hera remains a bit at a distance to the plot, not getting an arc just serving as the main thread that unites all aspects of the story. Sloane shines as a character, if her role is pretty minimal. Count Vidian is a solid aversary to our cast, who can feel a little too conspicuously evil

Solid storytelling, good characters and a nice adventure spirit. Exactly what you want from a Star Wars tie-in. Got me pumped for Rebels.

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Monday, July 15, 2013

[N815.Ebook] PDF Ebook Commercial Banking: The Management of Risk, by James W. Kolari, Benton E. Gup

PDF Ebook Commercial Banking: The Management of Risk, by James W. Kolari, Benton E. Gup

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Commercial Banking: The Management of Risk, by James W.  Kolari, Benton E.  Gup

Commercial Banking: The Management of Risk, by James W. Kolari, Benton E. Gup



Commercial Banking: The Management of Risk, by James W.  Kolari, Benton E.  Gup

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Commercial Banking: The Management of Risk, by James W.  Kolari, Benton E.  Gup

From the growth of electronic banking, to the rapid rise in overseas operations, to deregulation and recent laws, Gup and Kolari's Commercial Banking: The Management of Risk, Third Edition will help you understand these new realities and keep up with what's happening in the banking industry. With a strong emphasis on managing risk and maximizing profit, this up-to-date text provides a comprehensive, practical introduction to bank management and current banking practices used to control different kinds of risk. You'll examine the factors that affect the value of a bank and techniques for managing that value including the use of financial derivatives. You'll also explore the principal lending activities to businesses and individuals from the point of view of both the bank and the borrower.

  • Sales Rank: #597426 in Books
  • Published on: 2004-08-13
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.08" h x 1.02" w x 7.87" l, 2.76 pounds
  • Binding: Hardcover
  • 580 pages

Most helpful customer reviews

6 of 6 people found the following review helpful.
Commercial Banking: The management of risk
By Benjamin A. Gyadu
I have recommended this book to my students the past three years. Infact, it's the textbook for my Commercial Banking course. I guess a fourth edition is long overdue. The industry is so dynamic that constant review is the only way to remain current. Otherwise, it's an excellent resource.

1 of 3 people found the following review helpful.
Commercial Banking: The Management of Risk
By Mr. M. N. Akhtar
Fantastic introduction to the world of commercial banking and risk management-highly recommended.

Mohammed Akhtar, economics department, University of Essex.

0 of 6 people found the following review helpful.
Good luck students!
By Amanda Harris
Textbooks are far too expensive and this was no exception but it arrived quickly and the packaging was fine. No complaints on the shipping method, just the fact that a new version comes out frequently

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